WWE filed the "Total Bellas" name for reality-based use, merchandise, clothing, apps and other areas. Below is the blurb from the United States Patent & Trademark Office that indicates this is more than just another nickname or spoof:
“Entertainment services, namely, an ongoing reality-based program and its participants; entertainment services, namely, an ongoing show about professional wrestlers and professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling and entertainment news and information via a global computer network; sports entertainment rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services; organizing and staging entertainment events with fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment”
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