AMC Considering Texting-Friendly Theaters #MMBPop

A big theater chain is thinking about letting moviegoers text during shows.  AMC theaters is considering the idea as a way to increase ticket sales by targeting millennials. 

"Variety" says AMC plans to introduce texting-friendly auditoriums specifically for smartphone-dependent moviegoers.  The rest of the audience that doesn't like people texting during the movie will still be able to enjoy an uninterrupted experience in a regular movie theater. 

CREDIT // SOURCE - Q102