‘Tis the season for “War on Christmas” stories, and this year Starbucks is the first major group to offend
due to its holiday-themed red cups.
Last week, the coffee giant unveiled the design of this year’s cups, which have become something of a Starbucks tradition. The company’s designers went for a minimalist look “with a bright poppy color on top that shades into a darker cranberry below.”
“We have anchored the design with the classic Starbucks holiday red that is bright and exciting,” said Jeffrey Fields, Starbucks vice president of design and content. “The ombré creates a distinctive dimension, fluidity and weightedness.”
But the design looks slightly different than years past, which have featured snowflakes and other wintery icons. This absence of holiday symbols is, of course, making people FURIOUS.
CREDIT / SOURCE - David Mack