Saturday marked the ten year anniversary of "WWE." On May 5, 2002, Vince McMahon's sports entertainment organization launched a "Get The F Out" marketing campaign and changed all references on its website from "WWF" to "WWE," while switching the URL from WWF.com to WWE.com. The next day, a press release was issued announcing the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that evening during Raw.