WWE announced that Bruce Prichard will replace Eric Bischoff as the Executive Director of WWE Friday Night SmackDown. Prichard will report directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business.
WWE had named Bischoff as the Executive Director of WWE SmackDown this past June, while also appointing Paul Heyman as the Executive Director of WWE RAW. There had been reports over recent months about Bischoff not being heavily involved with the SmackDown creative process.
WWE sent us the following press release regarding Prichard replacing Bischoff:
WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company's creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.