“John brings Wizard World his solid entertainment industry experience and proven success in creating innovative content and distribution strategies. Wizard World is poised to expand its already significant footprint, and John will work with us to guide the company to its next phase of growth and beyond,” said Paul Kessler, Chairman of the Wizard World Board of Directors.
Maatta has enjoyed a particularly successful career as an entertainment executive, having served as the first employee of the WB Television Network, as well as the Executive Vice President and Chief Operating Officer of both the WB and the CW Television Network—where he was the co-head of the network for more than six years. Maatta served in various capacities as an executive at Warner Bros and Lorimar-Telepictures Corporation for almost 28 years.
“Wizard World is the preeminent producer of pop culture multi-city tours that aggregates huge audiences of fans across the country. Wizard World comic conventions are high-energy events bringing entertainment fans the most sought-after and interesting celebrities and content from movies, television and music to technology and sports. Wizard World is on the verge of becoming an especially powerful force in the entertainment industry as it rapidly expands into the area of content creation together with the launch of new distribution initiatives. Wizard World stands squarely at the intersection of the audience, celebrities and cutting edge content. Wizard events are the sweet spot where the entertainment industry interacts one-on-one with its audience,” said Maatta.
Mr. Maatta currently serves as the President of UNICEF in Southern California, and as Chairman of the UNICEF Chinese Children’s Initiative. Additionally, Mr. Maatta serves on the Board of Trader Vic’s Corporation, and is a member of the advisory Board of the Asia Society.
Mr. Maatta’s appointment will be effective as of May 3, 2016.