KISS, nearing its 40th anniversary, prides itself on appealing to rock-and-roll fans from every strata of society – provided they enjoy anthemic arena rock and elaborate live shows performed by men in heavy makeup and shoulder pads.
Founding members Gene Simmons and Paul Stanley hope to establish a similarly broad fanbase with their newest project, a partnership with the Arena Football League as owners of an Anaheim-based expansion team known as LA KISS.
“The whole idea of an alternative to what has perhaps become a corporate sport is very intriguing, and resonates with us,” Stanley told USA TODAY Sports by phone on Wednesday. “We’ve always tried to be a band that relates to everybody, and the AFL is built on that whole premise.”
Though the band’s logo will be incorporated into the team’s uniforms, and though Stanley and Simmons hope to bring their understanding of live performance to the team’s home games at the Honda Civic Center, the pair emphasized that they aim to create a true football experience.
“There’s been a lot of attention to detail, to nuances, so that people don’t think this is a rock band in football helmets,” Simmons said. “This is real football, and this is good for the game.”
Added Stanley: “We wouldn’t put LA KISS on a football helmet if we didn’t believe we could kick it out of the park.” SOURCE - USA TODAY