WWE.com published a rare interview with company chief Vince McMahon that conducted in 2007 in celebration of 15h anniversary of Raw. The WWE Chairman discusses the of Raw, competing with WCW, the future of the sports and who he feels is the most important Superstar in the evolution of the program—it's a Rattlesnake.
"There’s no question that guys like , The Rock, Shawn Michaels and The Undertaker have all made enormous contributions to this company, but if there was one single personality that exemplified Raw in the truest sense of what I wanted it to be, it would be "Stone Cold" Steve Austin," McMahon said.
"Make no mistake, the Attitude Era started long before "Stone Cold" Steve Austin. was the first one to push Mr. McMahon on his ass. When the audience responded to that incident so positively, I knew we had something. The great thing about what we do is that we have a focus group every night – our fans. You think you’re giving them what they want, but then they shift on you. Raw has changed. Raw has continued to be flexible in order to keep true to what WWE fans want to see. That’s why Raw has produced more hours than any other television show in history."
When asked about Raw running the competition out of business, , he noted, "I don’t think we drove WCW out of business. That was certainly never our intent. That was the mindset of Ted Turner and WCW, but not WWE. See, if you spend all of your energy trying to kill the other guy, your product suffers.
"If you don’t kill the other guy, then he’s going to come back at you, and when he comes back, you won’t have done anything to make your house better. It’s no different than being in a fight and knowing that, if the other guy keeps on hitting you, that son of a bitch is going to wear himself out pretty fast."
The full interview is available here.