On Monday, the Kraft Foods brand posted a with a rainbow-hued version of its cookie with the caption "Proudly support love!" and "June 25/Pride." The update got a big response from the brand's 26 million fans.
While many echoed the sentiment of a fan named William Kinder, who wrote, "Oreos have always been one of my favorite cookies. I'm going to make sure to buy them for the rest of my life now. Thank you so much for standing up for gay rights. ♥," others expressed exasperation at the brand's stance and some vowed not to buy the product anymore. "Not right," wrote a woman named Tara Sawasky. "Now I hate Oreos." Another fan, Desean Washington wrote, "This is absolutely disgusting. Your attempt to 'normalize' the behaviour of homosexuals has cost you a customer." Meredith Paige, another fan, opined, "Okay, goodbye Oreo. I don't support same-sex relationships."
Apart from such pronouncements, there was also a heated dialogue over the issue -- hardly the type of content usually found on Oreo's Facebook Page. Inevitably, the conversation turned to religion, with opponents over the gay rights issue citing justification in the Bible and opponents attacking those fans' faith.
Oreo reps could not be reached for comment. The brand also put the message on its website.
What do you think? Was Oreo brave or foolish to broach this subject?
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